Sunday, October 21, 2007

Blogs killed the radio star

Massachusetts has a pretty good collection of radio stations. Whether you enjoy humming along with jazz, rocking out to heavy metal, or belting one out with your favorite Top 40 song, there’s something for everyone.

And with this abundance of radio stations, there’s also a bounty of blogs. Many stations have started their own blog or have their DJs keep blogs.

WBCN, a rock station, offers podcasts of its most popular DJs’ shows. So does KISS 108, a Top 40 station. But KISS takes it one step further and also offers a video blog of its morning talk host Matt Siegel.

WBOS, another Top 40/Alternative station, has a link to a number of blogs and podcasts by their DJs.

What’s most interesting is seeing how this medium is trying to stretch its reach even further to capture that workday crowd who may not be listening during the day, but surfing the station’s Web sites at work.

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